BMO | Beast Mode On Podcast

I led the creation and development of the BMO | Beast Mode On Podcast with Bayo Akinfenwa, building the show from the ground up. From initial test shoots to ensure the right tone and creative direction, to designing and overseeing the construction of the set, I managed every stage of production and post-production.

As the lead point of contact for Bayo, I coordinated with him directly and worked to secure high-profile guests, while also creating result decks, trailers, and promotional assets for agents and brands to maximise reach and partnerships across different markets. My role was fundamental in shaping the identity and growth of Beast Mode On, ensuring both quality and audience engagement were at the forefront.

 

Key Metrics (Launch – Sep 2025):

• 80M video views across digital platforms

• 1M monthly YouTube audience

• 3M engagements across channels

• 100k average views per long-form video

• Best-performing YouTube launch in Footballco history

• YouTube monetisation unlocked within the first week