Focused

I led this campaign as Creative Director, guiding the project from initial concept through to final execution. Designed to mark undefeated prospect Harlem Eubank’s return to the ring after a year-long hiatus due to Covid-19, the campaign captures his relentless focus and ambition. From shaping the narrative arc to overseeing visual direction, I crafted a story that offers an intimate look at Harlem’s mindset and determination as he continues his journey in professional boxing.