Oni Fightwear Launch

As Creative Director, I led this project from initial concept through to final execution for the launch of Oni Fightwear — a premium martial arts apparel brand. From shaping the brand’s visual identity to overseeing both pre- and post-production, I directed the creative vision across film and photography, ensuring every element reflected the precision, discipline, and edge that define dedicated fighters. This end-to-end campaign marked a bold entry into the combat sports space and is a blueprint for the kind of brand storytelling I’m passionate about creating.