The Line Up x Hd Cutz

As Creative Director, I led the development of this original YouTube series for HD Cutz, who approached us with the vision of creating an authentic, culture-driven barbershop talk show. From shaping the core concept to refining the tone, format, and visual identity, I oversaw the entire creative process — ensuring the series captured the real energy of barbershop conversations while reflecting the personality of the HD Cutz brand. This project is a great example of my passion for building culturally relevant formats from the ground up.