WEST HAM UNITED KIT LAUNCH CAMPAIGNS

As Creative Director, I’ve led the strategy and execution of multiple kit launch campaigns, playing a central role in shaping how new kits and training wear are introduced to the club’s global audience. From developing original creative concepts for both the in-house content team and commercial partners to overseeing production teams on shoot days, my focus has been on delivering bold, high-quality content that informs, entertains, and grows the fanbase. I’ve ensured each launch feels fresh, culturally relevant, and aligned with both brand identity and commercial goals — maintaining the highest standards in video production throughout.