Wolverhampton Wanderers F.C.Pre-Season Tour 2023/24
As Creative Director, I led the concept and execution of this mic’d-up feature with Mario Lemina on his first day back at pre-season training. Shot during the club’s Portugal camp, the aim was to give fans an unfiltered, on-the-ground perspective of Mario reuniting with teammates and taking on a demanding testing session. From shaping the narrative to overseeing filming and post-production, I ensured the piece delivered an authentic, high-energy look at life inside pre-season — blending access, personality, and club culture in a way that connects directly with the fans.
As Creative Director, I developed and led this lighthearted content piece during our pre-season camp, challenging first-team players to answer questions while listening to music through headphones. Designed to showcase personality and chemistry within the squad, the concept brought out hilarious, unscripted moments as players like Joao Gomes, Maximilian Kilman, Mario Lemina, Matheus Cunha, Matheus Nunes, and Chiquinho tried to decode the questions. I oversaw the full creative direction — from concept development to on-site execution and post-production — ensuring the final piece was fun, shareable, and perfectly aligned with the club’s tone and digital engagement goals.
